One way for The Weinstein Company to get around that pesky R-rating the Motion Picture Association of America ratings board slapped on "Bully"?
"Bully" will arrive in theaters on Friday with the unusual moniker of "unrated." That means the theater owners themselves will have the choice of screening the film or not. (Christopher Rosen at the Huff Post)
Below is part of the Wikipedia entry for the Motion Picture Association of America.
The Motion Picture Association of America's film-rating system is used in the U.S. and its territories to rate a film's thematic and content suitability for certain audiences. The MPAA rating scheme applies only to films submitted for rating. The MPAA rating system is a voluntary scheme not enforced by law; and films can be exhibited without a rating, though many theaters refuse to exhibit non-rated or X-rated films....
The MPAA's rating system is administered by the Classification & Ratings Administration, which is not a government agency. MPAA ratings serve primarily as a consumer suggestion by a group of corporate analysts. After screening films, their personal opinions are used to arrive at one of five ratings. Theater owners voluntarily agree to enforce corporate film ratings as determined by the MPAA, which in turn facilitates their access to new film releases.
Note: Bully will be released March 30, 2012 in Los Angeles and New York.
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